Branding From the Inside Out

Where Strategy Meets Soul

Hi, I’m Jieun—Founder of Life Dezine.
Life Dezine is about transforming the human experience into art. Empowering you to live unbound through raw, authentic, high-impact personal branding—built from the inside out.

REWRITE YOUR STORYGET TO KNOW ME

Designed for a Purpose

What Happens When You Live by Dezine

When you live and lead by your Dezine:

You attract dream clients, and aligned opportunities.

You replace confusion with clarity and quiet confidence.

Your story becomes your greatest source of magnetism.

You build trust before you even get on the call.

Your work becomes an effortless reflection of who you are.

You rise without burning out, performing, or chasing trends.

When you follow someone else’s design:

You stay invisible to the people already looking for you.

You overthink because you don’t trust yourself.

You burn out trying to maintain an image that doesn’t fit.

You say yes to the wrong people, the wrong work.

You watch others rise while you second-guess yourself.

You sacrifice your freedom, joy, and power.

WHO I AM

Where personal branding meets personal evolution

Personal Brand Strategist | Designer | Life Deziner™

For bold creatives and courageous, heart-led visionaries ready to be seen. You’re not here to blend in — you’re here to take up space with kindness, clarity, and quiet confidence. You’re ready to build a brand that reflects who you are, not who you’ve been told to be. Your story isn’t something to hide — it’s the key to building a business and life on your terms.

I’m here to cut through the noise, amplify your voice, and remind you of what’s always been true — you were born to lead your way. If you’re done overthinking and ready to own your story, this is your invitation to build a brand that feels like home. Because the world doesn’t need more noise. It needs your real story — clear, honest, and truly felt.

Jieun Lee picture

Jieun Lee picture

Jieun Lee picture

MY services

Guiding You to Your True North

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Life Dezine empowers you to align with your inner compass, creating a life and brand rooted in authenticity and purpose. Through thoughtful strategy, personal reflection, and creative expression, we guide you toward a clear path that honors your values and unique vision—your true north.

Your Signature Flow™

A personalized content engine to help simplify content creation, amplify your voice, and grow with ease. A content strategy rooted in how you naturally think, create, and connect—so your brand feels true to you and attracts your right audience.

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Green Plant

1:1 Core Dezine™ Review

A personalized deep dive to uncover your strengths, blind spots, and what’s holding you back. Together, we’ll map out where you are, where you want to go, and what needs to shift so your brand and life feel fully aligned.

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Branding from the Inside Out™

A transformative course to help you reclaim your voice, rewrite your story, and build a brand that feels like home. Learn how to design your brand from the inside out—aligned with who you are and how you want to lead.

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Signature picture

Signature Personal Branding

A high-touch, intentional process to craft a brand identity rooted in your truth, values, and creative vision. Together, we’ll strip away the noise and design a standout brand that feels like home—and draws the right people in.

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RECENT PROJECTS

Good people. Doing good

The Kenndy Method

The Kennedy Method leverages neuroplasticity to achieve a flow state, enhancing focus and efficiency for peak performance in high-stress environments.

The Kenndy Method

Davidson Hang

Davidson Hang's "Daring Hearts" inspires courage and resilience, encouraging individuals to pursue their passions with unwavering determination.

Davidson Hang

Greenshift Media

Greenshift Media captures impactful stories that promote sustainable living and innovative design, inspiring change through eco-conscious visuals.

Greenshift Media

Everyday Philosopy

Cristina DiGiacomo's Everyday Philosophy™ applies ancient wisdom to modern issues, offering practical tools for personal growth.

Everyday Philosopy

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Browse pROJECTS WORK WITH ME

Our process

A Simple Transformative Process

01

Self-Discovery & Vision

Start by truly understanding you—your core values, strengths, and aspirations. Build a foundation that’s uniquely yours.

02

Strategic Roadmap

We’ll create a strategy and use tech to boost clarity, ease anxiety, and cut through overwhelm—so you can act confidently.

03

Design & Execution

Transform your vision into a compelling, cohesive design that feels uniquely you. Step forward with confidence and clarity.

Our Philosophy

Transform Pain

Pain is a beautiful, essential part of life that can be transformed into strength and purpose.

Embrace Potential

Trust in your limitless potential while navigating life with love and wonder.

Inspire Growth

Create ripples of healing and growth, inspiring others to do the same.

MY Gallery

A quick glance at some of my dezines

GET IN TOUCH Browse PROJECTS

Testimonials

Kind Words from a Few of My Amazing Clients

Grateful to work with such inspiring clients, each making a meaningful impact in their communities. Their words mean the world to me.

Marina's picture

“Truly cares about her clients”

Jieun is exceptional. She truly cares about her clients, always guiding and pushing them toward their potential. Her dedication and love for her work shine through, making her more than just a designer—she’s a partner in your journey.

Marina Brodskaya

MARINA B. CODING

Chase's picture

“Master in branding”

Jieun is a master in branding. She helped me clarify my brand's mission and bring it to life visually, making it stand out in a crowded space. For anyone needing clarity in messaging and design, I highly recommend Jieun.

Chase Lambert

CREATOR AND FIREFIGHTER

Akshay's picture

“Complete rebrand in 48 hours”

Jieun’s creativity and execution are unmatched. She transformed our brand with a complete redesign in 48 hours, seamlessly blending creativity with practical results. Her ability to deliver fast without compromising quality is rare.

Akshay Gupta

FOUNDER -Asvita Group

Rodney's picture

“Transformative”

Working with Jieun was transformative. Her human-centric design approach brought my brand’s narrative to life, far beyond aesthetics. Her commitment goes beyond design; she empowers her clients and supports their growth.

Rodney Lee

POETRY & LIGHT

Davidson's picture

“Commitment to personal growth”

Jieun was instrumental in launching Daring Hearts and the 100 Million Lives Movement. Her commitment to personal growth and understanding my vision brought my passion to life. I’m grateful to have her as both a friend and advocate.

davidson hang

daring hearts

Cristina's picture

“Fast, efficient, thoughtful”

Jieun is at the top of her field. She brought my niche brand to life with unique vision and exceptional precision, creating something I’m proud to leave as my legacy. Fast, efficient, and thoughtful—she’s truly one of the best.

Cristina DiGiacomo, M.S.

Everyday Philosophy™

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Reminder

TO:

You and Me

Date:

Today

Design Your life based on your limitless potential Not your fears

You Know You’re Meant for More. Reclaim Your Power, and Live Life by Your Own Dezine.

Real stories and clear strategies to elevate your life and personal brand. Bold reminders to live life by Dezine.

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LIFE DEZINE MAGAZINE

Take a look at our latest articles & resources

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How Losing My Mom Taught Me to Live Fully

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Forgiveness: A Journey to Healing

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Love in the Time of COVID

Love in the Time of COVID

Unlearning, Relearning, and Releasing: The Key to Designing Your Life and Brand

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How Losing My Mom Taught Me to Live Fully

How Losing My Mom Taught Me to Live Fully

Forgiveness: A Journey to Healing

Forgiveness: A Journey to Healing

Hummingbird: The Story Behind the Life Dezine Logo

Love in the Time of COVID

Love in the Time of COVID

Unlearning, Relearning, and Releasing: The Key to Designing Your Life and Brand

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